7 Digital Marketing Skills that can start making you money.
Byhuthman
Having a Technical skill can sometimes require a lot of training and acquiring a degree before you can get yourself a good paying job. But having a digital Marketing skill does not require so much to start with and then using it to land high paying jobs.
The reason why digital marketing skills can be done by anyone is because you can do it from home and you can be hired from anywhere in the world. As long as you can use digital marketing to help business grow and succeed you can start getting well paid jobs by companies and businesses even as a beginner in some cases.
In order to use digital marketing efficiently to grow a business online you need to learn the essential skills required to get results.
So in this article I will be breaking everything down for you. There is a lot to unpack.
So let me talk about digital marketing skills.
Before I start mentioning the 7 digital marketing skills to start learning I want to breakdown why having a digital marketing skill is one of the easiest ways to start making money today even as a beginner.
PROS of Digital Marketing Skills
- Easy to learn: Digital Marketing skills are easy to learn because you can find lots of free tutorials and free courses online to enroll and start building up your skill set. Most of these skills are very practical and you can start practicing and start generating results. There are also paid course that offer more in-depth technics and a structured learning process that will help you gain more expertise. And since Digital marketing is done online you can learn a lot and achieve a lot more in a short time easily.
- In High demand: Digital marketing skills are also in high demand by companies and business around the world. You can work remotely for a company or agency and get paid online. Many businesses nowadays need digital marketing to grow their online presence or get more leads or sell more products online. If you have the skills that can produce such results then they are willing to hire you. There are lots of full-time, part-time and remote digital marketing jobs you can start applying for on LinkedIn, Facebook Jobs, Freelancer platforms like Upwork, Fiverr, Peopleperhour etc.
- High paying: Digital Marketing jobs can vary in payout depending on how much the client is willing to pay, the Scale of the project and many other factors, but its possible to get high pay jobs as a digital marketer.
- Entry level beginner friendly: Digital Marketing can be very technical and you will definitely need to gain a lot of experience and skill but you don’t necessarily require to have a high level of skill set to start working for clients that pay really well. Some entry level skills in digital marketing can be time consuming for clients especially small business or startups, but if its something you can deliver to such a client then you can get hired and start making money before even having so many years of experience and expertise.
With that out of the way lets take a look at the 7 essential digital marketing skills you can start learning today. Note that these skills have all the pros listed above.
7 digital marketing skills you can start learning today:
- Social media marketing/ management
- Graphic Design
- Video Editing
- Copywriting
- Search Engine Optimization (SEO)
- Web development
- Prospecting
These skills are very important in digital Marketing and Just having an expertise in one of them makes you very relevant when it comes to digital Marketing.
1. Social media marketing/ Management
Is about using social media to promote a business and sell products & services. You will need to know what types of marketing works on social media and how to reach your ideal audience.
Social media marketing ranges from
- Creating and managing Facebook Ads, Instagram Ads, Tiktok, Twitter, LinkedIn etc.
- Manage and grow followers on Facebook pages, Instagram pages, twitter handles etc.
- Generate leads and sales from Social media to a landing page, sales page, ecommerce store and so on.
Social media marketing is a dynamic skill to learn and with the ability to understand and promote different types of businesses on different social media platforms can be of high value. You can get social media management jobs because of the high demand of such skill set.
2. Graphic Design
This is another very essential digital marketing skill. Every online advertising or promotion needs visuals for their products or services. Graphic design is used for digital banners, flyers, logos, websites, social media etc. In fact graphic design is one of the most important aspects of digital marketing. Therefore being a graphic designer is highly relevant.
Graphic design capabilities range from
- Logo designs,
- Banner Ads designs,
- event posters,
- social media posts,
- products image design for ecommerce products
- 3D product mockups
- presentations
- book cover design
- slideshows
- Infographics
- T-shirt designs and list can keep on going.
Graphic design also has high demand from business owners and companies. You can get high paying graphic designer jobs as a freelancer working online, or as a full time employee for a company.
3. Video Editing
Video editing can be time consuming because there are lots of pieces that makes a video presentable for specific reasons and if you have video editing skill you will come in really handy for companies that want to use videos to sell there products and services online.
You can do video editing for
- Business presentations
- Video Advertising
- Intro videos
- Explainer video
- YouTube videos and so on.
Video editing is a great skill to learn in recent times and you can really get well paid for video editing jobs. There are lots of resources and tools online you can use for free to start doing video editing for clients.
4. Copywriting
This is a very important digital marketing skill because copy writing can be used in almost all other aspects of digital marketing for a business. Copy writing is using the right words the right way to get more brand awareness, traffic, leads and drive in more sales.
Copy writing can be in form of
- Sales Copy for Social media marketing, Sales pages,
- Articles for Search Engine Optimization on Blogs
- Email Newsletters for email marketing
- Video Scripts for Video presentations, Video advertising etc.
Copy writing is very important for lead generation and Conversions and So many companies invest a lot of money into Copy writing. You can get hired by companies that offer software solutions and services.
5. Search Engine Optimization (SEO)
SEO is implement contents on a website in order to get found by people searching for keywords, topics, questions and solutions related to that content on the search engine. So many businesses get traffic to their websites because of SEO and having a lot of quality traffic coming to a website can result to a lot of revenue for the business. That is why SEO is very important to some business online.
Having SEO skills can get you a job or a contract with a company or an agency that wants to build and grow their online presence on search engines like Google or Bing with their website.
6. Web development
This is skill may require the basic knowledge of computer science and programming language. But as a beginner you can learn how to build a website without coding. There are website Builders that makes it easy for entry level skill to build and design websites for different types of niche. You can build and design simple and modern websites like
- Cooperate websites for Companies,
- Food ordering websites for Restaurants,
- Ecommerce stores for Product Manufacturers
- Property listing website for Real estate Agencies,
- blogs for news press etc.
You can build on your skill set by learn programming languages like JavaScript or Python for more complex and unique website functions. Companies
6. Prospecting
This is skill that can easily get you a job as a sale man, because prospecting is process of converting leads into sales. If you can convert leads for businesses then you can easily become an invaluable asset. A lot of companies are willing to pay attractive commissions for prospecting and if you have the skill then you can closing deals and converting leads online and get well paid.
Digital marketers do prospecting with:
- Email Marketing
- Phone calls
- Text messaging
BONUS SKILL
Website Management
Website management is also a valuable skill to have and you can help businesses run and manage their website. You need to be experienced with a specific niche or industry in order to be the best fit for managing their website. You will also need to have basic web development skills. Website management has to do with
- creating content for website
- doing website maintenance,
- collecting and exporting website data
- Updating website blog
- Updating product inventories for ecommerce stores and so on.
If you know how to do a bit of SEO, website development and graphic design, this is a skill that you can get hired for and start earning.
Where can I learn digital marketing skills?
There are lots of free tutorials, free online courses and paid online courses on any of the digital marketing skills I have mentioned above you can gain access to today. That is why it is very easy to start learning any of these skills today. Before you start your learning process you need to decide what type of digital marketing skill you want to acquire.
There are lots of helpful online courses that can get you started and give you what you need to start building your skill.
Here are some places can start learning social media marketing today:
- YouTube (Free)
- Udemy (Free and Paid)
- Coursera (30 days Free trial)
- Skillshare ( Free trial)
- Hubspot academy (100% Free)
- Udacity (Premium)
- Clickminded (Premium)
If you want to find your prefer online course, for example if you are looking for social media marketing, just go to the search bar on any of these websites and type in social media marketing course and you will find different types of courses and tutorial that can get you started and build your skill set from there.
It is highly recommended you focus on a specific skill and become an expert before moving to another.
