Finding target audience on social media
Finding your target audience on social media is super easy. It’s easier than you think. So in this article I will be giving you all the breakdown of how you can find your ideal target audience even if you are just a complete newbie on social media and you want to build a business or brand successfully on social media.
So before you can understand how to find your target audience let me explain what a target audience means.
Target audience meaning
This simply means a certain type of people that fit your requirements and will be interested in what you offer. It could be your product, your brand, your service, your entertainment, your story, your advice and so on.
As an audience they need to match the characteristics of what you are looking for.
Target audience examples
Target audience categories
What are the benefits of a target audience on social media
If you can find your target audience on social media then you have the ability to do almost anything successfully.
- You can easily sell your products and services
- You can build a following online
- You can always get any kind of support from your subscribers and followers
- You and your business can gain popularity with your industry
What your target audience looks like:
If you can picture and imagine what your target audience would look like if they stood in front of you, how would they look?
Will they be male or female or both, will they speak a certain language, would they be young or old, would they have other qualifications before they are considered your target audience. That is how they would look.
This can also be known as audience avatar. Its a basic imagination of what your target audience looks like.
Now to take this imagination called an audience avatar and go find them on social media will be the next step.
Why social media? The simple answer is that nowadays almost everyone on this planet is on social media. Therefore your target audience should be on social media. And with your audience avatar you should be able to find them.
So to find your target audience on social media the first simple question you should ask is…
What does your target audience want on social media?
What are they looking for on social media?
What are they interested in?
Where they are active on social media?
These questions are important because your target audience may not necessarily be on all the social media platforms. So in order to identify which of the social platforms they are on you need to ask and answer those questions.
The good news is that the social platform knows the answers thanks to their algorithm.
Facebook for example has its algorithm determine what content interests its audience, how they respond to contents, and adverts and links. Facebook knows what any type of audience wants and therefore all you need to do is do a little search.
I will show you how to search for the right things. In fact you can use these on all the other social platforms and get lots of data you can use to find your target audience.
This is also known as Social Listening.
Here is a list of what you should be searching for on social media to find your target audience.
- Search for your competitors
- Search for topics relating to your business/brand
- Search for products you sell
- Search for services you offer
Once you are able to do these basic search you can then use the information to target the right people online. So let dive into the best practices to finding a target audience and exactly how you can use it to generate quality leads and customers.
Find your target audience with the following best practices
1. Do some research with audience insights:
Social media platforms like Facebook and Instagram do have their metrics and audience insight analysis gathered by their algorithm. You can use the data to also get an overview of what is the size of your target audience and how active they are.
For instance Facebook audience insights can give you the data of what types of interest audiences are into and they are also categorized into …..
Here are some of the most basic but important categories of a target audience
- Demography: This is the a category of the gender and age range of your audience. Whether your target audience are male, female or both and could be 18 years and above.
- location: Where they live, work or visit
- language: What kind of language your audience speak
- Interest: This could be anything relevant to your niche like movies, music, sports, education etc.
- behavior: This is best described as what kind of activities performed by your target audience e.g. links clicks, Likes, comments, videos watched etc.
2. Use marketing tools:
Social media marketing tools also help you get extra data from audience insights and it can help you target your audience better. Some of the very useful tools are:
- Socialpilot
- Hootsuite
- Keyhole
- Adespresso
- Bigspy
- buzzsumo
You can find what types of post, Videos and Ads your competitors are posting to your target audience and see the most popular or trending ones. This can be very useful data for your business on social media.
3. Run Ads to get data
Ads on social media are one of the fastest ways to reach a target audience. Facebook and Instagram limits how your content can reach your target audience but with Ads you can bypass those limits.
Another reason why running Ads is a very effective method is you can also get more data from the performance of an Ad. You get more stats to analyze and you can discover what your audience are responding to more.
You can boost posts, run brand awareness ads, engagement ads on Facebook and Instagram to easily reach more of your target audience.
4. Let your audience find you
If you want to reach out to your target audience and grow your business you also need to let your audience find you.
If you are not consistently active on social media your target audience won’t know about you or your business and it would be difficult to generate good results with building your audience or a customer base and sell your products and services on.
In order for you to also get found by your target audience here are a few tips you can do.
- Create attention: Social media is perfect for getting noticed. You see viral posts and videos every day on Facebook, twitter, YouTube, Instagram etc. and you see how some social media get thousands and millions of views and you see so many people commenting and sharing viral content. This is the result of creating attention.
- Collaborate with your competitors and influencers on social media: This can be very effective if you do this right. And there are many ways you can do a Collab on social with people in your niche or industry or other social media Influencers that have a similar audience which are potentially your target audience. You can do interviews, debates and any kind of creative content idea that will benefit you and your partner in the collaboration.
- Post relevant and helpful solutions on social media: If you want people to like and share your content you need to create valuable pieces of content. You content should be created to help your target audience and the more you do the more people that find it useful share your content and some may even become a VIRAL CONTENT…
CONCLUSION
It’s quite easy to find your target audience on social media especially when you are in the right niche or business. The most important thing is get the results you need with your target audience whether its growing your business with more followers, leads, clients, sales or just popularity and brand awareness. I hope this information can help you with it.